Streamlining Design Processes: A Case Study of Apple's Retail Teams

Apple is a leading technology company known for its innovative products and services, including iPhone, iPad, Mac, Apple Watch, and Apple TV. With a commitment to creating the best products on earth, Apple's more than 100,000 employees work towards leaving the world a better place.

Apple's introduction of San Francisco, a new typeface, in 2017 meant changes were necessary for the presentation and training guide design system used by retail store teams. The challenge was to create a system that was scalable, adaptable, and consistent with the company's brand messaging and visual identity, while being user-friendly and efficient for retail teams.

The process of creating a new presentation and training guide design system involved collaboration between retail teams, design and marketing teams. To create a system that met retail teams' needs, I worked closely with them, tested and refined the system based on feedback, and ensured consistency with the company's brand messaging and visual identity. A deep understanding of retail teams' needs and preferences and a focus on user-centered design were key to creating a successful and efficient system.

The result of this collaborative effort was a scalable and adaptable presentation and training guide design system that met the needs of Apple's retail teams while aligning with the company's brand messaging and visual identity. With this new template and grid system, employees could quickly drop in their assets, speeding up the design process significantly. This allowed employees to focus on their primary responsibilities of serving customers and delivering exceptional experiences. The project's success demonstrated the value of collaboration and user-centered design in creating efficient and effective systems that meet the needs of both employees and customers. As a result, I was asked to create additional engaging training materials for new product launches, contributing to Apple's continued success in the technology industry.