Hello! I blend design and marketing to empower businesses and inspire people.
"The goal of design is to raise the expectation of what design can be."
Paula Scher
With nearly 10 years of experience, I've had the privilege of working for the world's top brands, including Apple and Assembly. Throughout my career, I've honed my skills in both design and strategy, combining them to create impactful branding and marketing materials that help businesses stand out in crowded markets.
As a Brooklyn-based designer, I draw inspiration from the diverse cultural fabric of this city. The vibrant colors found in street art and graffiti, the soulful melodies of hip-hop and jazz, and the myriad of voices and languages spoken by its people all shape my creative approach. Whether it's the bold lettering of a subway ad or the intricate details of a street mural, I strive to infuse each design with the unique essence of Brooklyn.
A thoughtful process
that puts you first.
Let’s bring your ideas to life together.
Hello!
Say hello to start our collaboration! During our introductory call, we'll get to know each other and discuss your design needs. Share your vision, goals, and ideas, and I'll use this brainstorming session to understand what you're looking for and how I can bring your project to life.
Research
Together, we'll gain a comprehensive understanding of your brand's strengths, weaknesses, and opportunities. I'll take a deep dive into your brand, competitors, and target audience using market analysis, consumer research, and competitive benchmarking. This strategic approach will help inform the creative decisions throughout the design process.
Design
I'll use the insights gained during the research phase to synthesize ideas and create a visually powerful language using Figma. We'll quickly iterate and refine the concept using mockups and wireframes. From typography to color palettes, I'll ensure that every element of the design aligns with your brand's identity and goals.
Development
After finalizing and approving the design, I'll use the latest tools and technologies to develop a functional product that aligns with your brand's identity and values. My focus is on creating a user-friendly, optimized, and aesthetically pleasing solution that meets your needs. I'll keep you in the loop throughout the process, providing regular updates and incorporating your feedback as needed.
Onboarding
Once development is complete, we'll move on to onboarding. During this phase, I'll provide guidance on how to use and update the materials I created, answer any questions you may have, and equip you with the tools you need to manage your digital assets. My goal is to ensure that you feel confident and comfortable using the final product to achieve your business goals.
Support
My clients are at the heart of everything I do, and my support doesn't end after the final product is delivered. I'll check-in regularly to answer any questions, address issues, and ensure your project continues to meet your business needs. Together, we'll help it achieve its full potential.
Let's connect!
Take the first leap.
Currently available for new projects :)
